No, this isn’t social media tip number 30. The number 30 represents how manage hashtags you can use in one post on Instagram to attract authentic followers..
One of the first things you can change right NOW, if your instagram page isn’t working for you is to look at your hashtags.
Hashtags are used on Instagram post as a way for potential customers to find you.
It is recommended that you use all 30 to maximise your posts exposure.
To ensure you attract authentic followers and your ideal audience, you want to choose hashtags for your business and photos. You may attract the lovely spammers of the world, but you just need to review the hashtags and see which one is attracting them.
So, now you are probably wonder WHAT hashtags do I use.
This is an area that needs lots of trialing to help find which ones work best for you. For example, if you are in the fitness industry, there are hashtags that are more relevant to you than a business in clothing. Understanding your industry and establishing the trends of your audience is essential to getting the most out of each posts.
A few simple rules to follow when using and finding the right hashtags for your business:
1) I encourage and recommend that you use all 30
2) Just because the hashtags has over one million followers, doesn’t meant its the right hashtag for you.
3) Once established, Include your business name in the hashtag. It’s a great way for your audience to filter once they find you. Always great if you are running a competition.
4) Make sure the hashtag is relevant to your image. For example, do use the hashtag coffee if you are posting a photo of the beach…it’s not relevant.
5) Try to have 3-4 sets of hashtags. Instagram will punish you for using the same hashtags over and over. By punish, I mean your post will become less visible to your audience, therefore harder to find you.
6) Don’t use a banned hashtag…see recent blog
7) Review the hashtags your competition uses.
8) What worked one week, may not work the next.
If you need an instagram Hashtag audit, or help establishing which hashtags your business should be using, please contact us and book in your hashtag audit from just $79.00